BUSINESS


Rolls-Royce Announces Partnership with Swiss Artist

Rolls-Royce Motor Cars is delighted to announce a partnership with Fondation Beyeler to present an artistic concept by Swiss artist Pipilotti Rist for the institution’s famed Summer Night’s Gala, 2017.

The evening stands as one of the most significant moments in the international arts calendar, with the work shown often reserved only for invited guests.

Curated by Fondation Beyeler’s Director Sam Keller, the installation, created as part of the Rolls-Royce Art Programme, is part of an initiative that sees the marque serve as a benefactor in creating new works in partnership with prominent art institutions.

Each year, a celebrated contemporary artist conceives the Gala evening as an immersive work of art. Rist will reveal her installation amidst some of the most notable names in the contemporary art world, following which, Rolls-Royce will present Rist’s work to the public at the Fondation Beyeler on 17 September 2017, marking a precedent in the history of the Gala.

Rolls-Royce will continue the collaboration with Fondation Beyeler and Rist, who is one of the world’s leading contemporary artists to bring the installation to the marque’s global centre of excellence, the Home of Rolls-Royce in Goodwood, West Sussex, in the near future, providing a further platform for this extraordinary and unique piece of work to be viewed once again.

The installation, entitled Tender Roundelay, consists of 23 kaleidoscopic projections that will shine down from the ceiling on 46 round tables within the space. Presenting a feast for the senses, the work will immerse guests within a monumental video installation, using footage taken from the artist’s inexhaustible archive of visual material. The resulting four-hour film including motifs from nature, the human figure and historic dining rooms, which will be imaginatively choreographed to change through the courses of the dinner as guests are invited to sit, eat, talk, stand and recline while encountering a new world of colour and sensual experience.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars commented, “From the inception of the Rolls-Royce Art Programme we have sought to add to the fabric of the contemporary art world through a series of collaborations with some of the world’s most revered artists. This latest partnership with Fondation Beyeler and Pipilotti Rist sees Rolls-Royce support one of the most significant occasions on the international art calendar, whilst opening the work to a public audience.”

Sam Keller, Director of the Fondation Beyeler, says, “The work of Pipilotti Rist takes us into a world of wonders. The cooperation with her is also wonderful. She is probably Switzerland’s best-known artist, and I am especially delighted that she has created this stunning and unique installation. We hope that the Public Picnic with Pipilotti will captivate many visitors.”

Pipilotti Rist commented, “My work ‘Tender Roundelay’ is a research project and experiment about how, and if, the moving electronic image can also unite people when often it rather separates us or forces a group to look in only one direction. This question has interested me for a long time, while the sun is our biggest projector and our eyes are blood driven cameras.”

The Rolls-Royce Art Programme celebrates a shared philosophy with the world of contemporary art and is committed to fostering creativity. To date, Rolls-Royce has worked with leading international artists and key figures from the contemporary art world including Yang Fudong, Sudarshan Shetty, Isaac Julien, Carlos Rolón/Dzine, Angela Bulloch, and Ugo Rondinone.

Pipilotti Rist’s installation Tender Roundelay will be publicly exhibited as part of the Rolls-Royce Art Programme at the Home of Rolls-Royce in Goodwood, in the near future.

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