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NESPRESSO LAUNCHED ITS 6TH & LARGEST FLAGSHIP IN BEVERLY HILLS

Nespresso, the worldwide pioneer in premium portioned coffee launched its sixth and largest U.S. Flagship Boutique in Beverly Hills, on 320 North Beverly Drive last Wednesday. The new location is the second of two Flagship Boutiques to open on the West Coast following the successful opening of a San Francisco Boutique in December 2012.

NESPRESSO BOUTIQUEThe new Nespresso Boutique is located in the heart of the Beverly Hills shopping district and is designed to be a reflection of the neighborhood’s refined yet relaxed way of life.

“We are absolutely thrilled to continue to grow the Ultimate Coffee Experience in the West Coast with our newest Boutique in Beverly Hills, our second to open in California this year and our largest in the

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U.S. to-date,” said Frederic Levy, President, Nespresso USA. “The stunning Boutique in Beverly Hills is our latest commitment to growth not just in California, but throughout the region and across the U.S. – As the demand for superior coffee continues to rise in the U.S., Nespresso is looking to increase its presence in key markets and solidify our position as a leader in the single-serve coffee industry.”

The 7,500 square-feet Boutique will surprise customers and Club Members with its contemporary, stylish and relaxed surroundings.

Visitors can sip and savor delicious hot and iced premium Espresso and Espresso-based beverages, enjoy a menu of light bites, sample the exquisite 21 Grand Cru coffees, discover and purchase Nespresso’s easy-to-use machines, browse the various selections of accessories, and receive unmatched customer service from specially trained Nespresso Baristas and Boutique Specialists.

Inspired by the casual elegance that defines the chic Southern California lifestyle, the Boutique’s design aesthetic celebrates the Beverly Hills way of life – sun, style, and sophistication.

Key areas of the Beverly Hills Boutique include: The Boutique Bar: Serving the premium 21 Grand Cru coffees, as hot and iced Espressos and Espresso-based beverages like Cappuccinos, and Lattes, as well as a light breakfast and lunch menu of sweet and savory fare.

The Patio: True to the Southern California style the Boutique features a 16-seat outdoor patio offering visitors a chance to enjoy the Southern California sun while savoring their Nespresso beverage.

The Atrium: A floor to ceiling atrium in the middle

of the Boutique features two 13 foot cacti introducing an element of nature to the Boutique.

The Discovery Ring: Offering guests the opportunity to discover all aspects of the brand and its products: from

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the wide choice of innovative Nespresso machines that deliver the barista experience at home, to the latest collection of purposefully-designed accessories, all in a dynamic yet warm atmosphere. The space also allows for private tutorial sessions with Boutique Specialists.

The Beverly Hills Boutique was designed by Italian architect Aldo Parisotto and Futurebrand Paris. The Nespresso Boutique’s facade is constructed with golden backlit glass panels inspired by a Mondrian composition.

The Beverly Hills Boutique was designed by Italian architect Aldo Parisotto and Futurebrand Paris.
The Nespresso Boutique’s facade is constructed with golden backlit glass panels inspired by a Mondrian composition. The loft-like interior spans one floor, and features both indoor and outdoor seating, accommodating over 90 guests.

Continuity is achieved with uninterrupted wood flooring and distinct oak and rosewood finishes. Greenery and natural light streaming through the front windows, and a floor-to-ceiling atrium add additional elements of nature to create an inviting environment.The contemporary ceiling has different heights to create the illusion of separate intimate spaces throughout the Boutique.

The Beverly Hills Boutique is the latest indication of the brand’s continued growth and its commitment to expanding its U.S. presence. Nespresso announced adding 350 new jobs to California, a key market for the brand, over the next three years. The newest location joins U.S. Flagship Boutique locations in New York, Miami, Boston, and San Francisco.

For over 25 years, Nespresso has redefined the way millions of people enjoy their Espresso coffee and has grown into one of the most recognized brands in the world of coffee.

Source: http://westhollywoodtoday.blogspot.com/

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