Home Fashion Brand Aura Launches Latest Collection

Aura has unveiled its 2017/2018 collection, which features new designs, fabrics and materials in dining, living, and bedroom furniture and accessories alike. Dusty tones, caramels, metallics, neutrals and pastels all feature in this inspired collection for the season ahead.

The collection includes new products as well as well-loved favorites in new color and fabric combinations.

“This diverse and appealing collection achieves varyingly a soft, modern feel as base neutrals with textured monochrome are accented with pinks and pastel greens and stones with marble and metallics making appearances as accents as well as stand-alone accessories,” a press release said.

Reflecting the latest catwalk trends, Aura has introduced oriental and Aztec patterns to both hard and soft furnishings and to refresh and update Aura classics. Faded and muted versions of these patterns were introduced to create warmly intimate and relaxed home settings.

Muted oriental fabric makes an appearance in the shape of Aura’s latest twist on Majlis style furniture — the Stax corner sofa. Aura said its low layered cushions create a comfortable, versatile piece whilst the warm, neutral colors of the muted oriental fabric add richness and depth to the look.

The collection is currently on display and available to purchase in aura retail stores in Riyadh and Jeddah.
Aura is an independent home fashion brand based in Saudi Arabia with retail stores in Panorama Mall, Riyadh and Red Sea Mall, Jeddah.

The company claims to offer affordable furniture and home accessories to individuals looking for a distinct style that blends the best of the West and the Middle East.

The company will soon be launching an e-commerce initiative to allow online access to Aura collections to its customers. This is in line with aura’s plans to expand its operations to the rest of the MENA region.

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