If you thought you couldn’t beat, “All you can eat”, now you can try, “All you can fly”. Santa Monica, California based Surf Air is offering a new “all you can fly” subscription service for air travelers in California. For a monthly fee of $1,650 (plus a one-time initiation fee of $500), members can fly
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an unlimited number of flights between Burbank and San Carlos, Calif. in the Silicon Valley. Flights to Monterey and Santa Barbara will begin in the very near future with other California destinations and Las Vegas flights scheduled to start early next year.
Surf Air’s CEO, Wade Eyerly says its business is designed to attract frequent flyers who want to save time and avoid the hassle of flying the commercial airlines. “If you are coming out of Southwest, Virgin or any other shuttles that are between Los
Angeles and San Francisco, this
represents a two hour time savings every time you fly.”
Aside from the unlimited travel, other attractive features include members can arrange to bring family and friends along, there is little or no security hassles or TSA checkpoints since flights originate from smaller airports, there is quick booking and checking in with the assistance of a concierge and the plane is just feet away from the terminal. The fleet consists of six passenger Pilatus PC-12 aircrafts, featuring “BMW-designed executive interior” and free Wi-Fi.
Surf Air claims150 founding members and an additional 4,500 people who have expressed
interest in the monthly subscription plan. Its customers comprise of CEOs, entrepreneurs and
business people who require frequent flights on the designated routes. They are successful business people who value the convenience and the saving of time in using Surf Air, but are not yet wealthy enough to participate in the leasing or fractional ownership of a private jet.
$11 million in venture capital was raised to help Surf Air take flight. However, in an industry which is fiercely competitive in pricing, has thin profit margins, requires infusions of capital while a customer
base is built and established, the real test of whether Surf Air will not be grounded is whether the customers keep paying $1,650 to fly the airline every month.