CUISINE/SPIRITS


ASIA EXPECTED TO GO cocoNUTS OVER PLAYBOY’S NEW VODKA

Playboy Enterprises and VuQo Inc., creators of VuQo Vodka, the world’s first and only coconut-distilled vodka, have entered into a licensing agreement to develop a new super premium vodka available exclusively across Australia, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.

Launching later this year, Playboy Vodka reflects the essence of the Playboy lifestyle in a high-quality premium vodka.“We are excited to partner with VuQo to bring a one” a-of-a-kind premium vodka and another facet of the Playboy world to Asian consumers,” said Matt Nordby of Playboy Enterprises. “Playboy seeks to align with partners that bring the right mix of market knowledge and a passion for growing brands. We’re looking forward to working with VuQo to launch Playboy Vodka later this year.”

Playboy vodka1“Playboy is known for its iconic appeal and aspirational lifestyle. We are thrilled to offer a smooth and crisp premium vodka of the highest quality that will appeal to both Playboy and vodka enthusiasts alike,” said VuQo Inc. Founder and CEO Rich Cabael. VuQo produces the only vodka in the world distilled from coconut nectar and will be manufactured in the Philippines.

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